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Product Configurator Tutorial

Please enjoy our multimedia tutorial on using the Online Product Configurator and E-Commerce sections of our website. TIP: open this page in a new window so you can follow along while you try it!! Alternately, download a PDF version here.


  1. From homepage, Click Shop Online or navigate directly to product category desired:

  2. If you selected a product category, skip to Step 3, otherwise, choose product category:

  3. Click the specific product line that you are interested in:

  4. Scroll down until you see the specifications charts, or click the Specifications tab, then click the model number of the product you want to configure:

  5. Use the drop-down menus to select product options:

  6. If you’re not sure what an option is, click the blue question mark for a descriptive pop-up:

  7. When you are finished configuring the product, you have several options to proceed. Select Quantity and click Add to Cart to proceed with purchase, click Add to Wishlist to save the configuration for later, or click Print or Send E-mail to get a personalized PDF file of the product quote.


Any questions? Contact Us

Otherwise, let’s get started!! Products



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Variation on Company’s First Product Expands on Tradition of Simple, Useful Lifting Solutions

Mentor, Ohio June 22, 2021Air Technical Industries (ATI) announces the development of a new V-Master crane model that lifts 2000 pounds up to 12 ft high. While this version won’t fit in the trunk of your car like the original, it can be disassembled for storage or transportation. The new VM-2000 crane is ideal for shop maintenance or assembly or it can be taken out in the field for work in customer’s facilities or remote work areas. It’s small foot print and simplistic design belies its tremendous capability for increased lift height and capacity. It is mobile and portable and can be used any time any place.

VM2000 PR image

ATI started business in 1964 with a simple value proposition. The V-Master Mobile Hydraulic Floor Crane, model VM-1000, lifts 1000 pounds up to 8 feet high, weighs only 150 pounds, and can be disassembled to fit in 2 square feet of floor space.

With the launch of the VM-2000, the original shop crane gets a big brother. The VM-2000 can lower its swivel eye hook all the way to the floor level and raise up to 12 feet high. With the short gooseneck extension, the boom offers additional reach and clearance for larger loads. The crane has removable, telescopic 2-position legs. The short position provides for more compact operation with 1500 pounds capacity, and the extended position offers the full 2000 pounds capacity and requires no counterweight to be added.

The unit is equipped with non-marking polyurethane coated roller-bearing mounted wheels and a tee-screw floor lock. The lifting action is hydraulically operated, electrically powered by 12VDC battery power unit. This provides for easy, effortless operation under self-contained power. Alternative 120VAC plug-in power is also available.

The new over-sized V-Master Portable Floor Crane is an outstanding solution for a variety of lifting and positioning operations. It enables simple, safe, efficient operation in a compact, economical package.


See the V-Master page here

For more information, Contact Us

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ATI Obtains ISO9001 Certification

Mentor, Ohio May 19, 2021Air Technical Industries (ATI) announces the recent certification to ISO9001:2015 quality management system. The internationally recognized standard provides the framework for a documented system of managing quality control and continuous improvement of the manufacturing process.


As a leading manufacturer of specialty-type material handling equipment, ATI is proud to achieve this certification, which is a significant milestone in the commitment to provide customers with high-quality, heavy-duty products. ATI’s broadly diversified line of lifting and handling products are designed to help customers improve performance, efficiency, ergonomics and safety, which saves time and improves the bottom line.

ATI has registered through Advantage International Registrar, an ANSI National Accreditation Board (ANAB) accredited registrar. The implementation process took place during the slow period of the 2020 pandemic, taking that opportunity to invest in the future of the company.

This new initiative provides greater accountability to customers and a systematic method of controlling the critical processes to ensure customer satisfaction. The discipline of this process requires regularly surveying customers to obtain necessary feedback on opportunities for improvement as well as internal auditing to ensure compliance is maintained year after year.


Founded in 1964, Air Technical Industries is a manufacturer of a broad line of standard and custom material handling equipment. The company specializes in providing innovative, engineered solutions that meet the specific needs of their customers.

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Pallet Inverter Selection Guide

Pallet inverters, and similar solutions such as an upender inverter, are specialized machines that allow fully loaded pallets, heavy items, and stacks of material to be easily and quickly rotated or repositioned. They help boost efficiency, reduce product damage, and prevent workplace injuries by eliminating the need to manually invert, move, or stack heavy items. Available in several sizes with varying load capacities, pallet inverters provide a safer and more efficient pallet-handling alternative to fork trucks, overhead cranes, and other hazardous and difficult-to-operate heavy lifting equipment.

Here, we provide an overview of pallet inverters, their advantages and applications, and some factors to consider when choosing an inverter for your operation. 

What is a Pallet Inverter?

Pallet inverters feature a unique pallet-gripping system that allows them to securely invert or transfer pallets with or without product on them. Compared with other types of heavy lifting equipment, these machines are easier to operate and integrate better with various warehouse equipment and production lines. Most inverters can be manually controlled as stand-alone units or incorporated into a larger automation sequence. Their primary uses include:

  • Changing out damaged pallets
  • Accessing and removing damaged items located at the bottom of a full load
  • Repositioning fully loaded pallets within a warehouse
  • Moving or manipulating heavy, bulky items or stacks of product

The exact operating sequence of an inverter will depend on its specific configuration and design features. The Upender Pallet Inverter from Air Technical is available with a built-in conveyor and feed conveyor, offering a fully-automated solution for various material handling applications. Its operation involves the following basic steps:

  1. The load is placed or fed onto the feed conveyor leading to the pallet inverter.
  2. A push-button control turns on the feed conveyor and the load gets fed into the inverter. A sensor located under the rollers detects the load as it enters the unit, automatically initiating the built-in conveyors.
  3. After guiding the load into the inverter, the built-in conveyors shut off. The hydraulically operated clamping mechanism then closes, applying sufficient pressure to carefully secure the load within the unit.
  4. The unit rotates the secured load until reaching 180 degrees. The clamping mechanism then opens automatically, and the load exits the inverter via the built-in conveyor.

Advantages of Pallet Inverters

Pallet Inverter Selection Guideclick to expand

By simplifying and speeding up the pallet-handling process, inverters provide companies with the following benefits:

  • Improved efficiency: With their versatile designs and functionalities, pallet inverters are easy to integrate into existing material handling operations. These machines can quickly perform repetitive and laborious lifting, moving, and orientation processes for heavy loads. These capabilities save companies time and allow them to make more efficient use of employees. They also simplify the process of recovering damaged goods by enabling easy retrieval of items located at the bottom of pallets. Damaged items can be removed and replaced without requiring the entire load to be manually unstacked and restacked. 
  • Reduced expenses: Attempting to rotate or reposition large, heavy loads by hand often results in inadvertent product damage and poses an increased risk of train or injury to employees. By automating such tasks, inverters reduce production interruptions and save companies money on damaged items and manual labor. 
  • Enhanced safety: By eliminating the need to manually lift or rotate heavy loads, pallet inverters help reduce the occurrence of employee injuries and create a much safer and healthier working environment.
  • Avoid improper use of equipment: Utilizing a forklift or overhead crane to sling and turn over a heavy or awkward item results in side-loading of hoists, unbalanced loading, and other hazards that are extremely unsafe and constitute misuse of the equipment.

How to Use Pallet Inverters

Pallet inverters help to optimize the use of warehouse space by performing a number of essential material handling tasks. Their capabilities include:

  • Efficient recovery of damaged items: With pallet inverters, damaged items located at the bottom of a load can be quickly accessed and removed without having to manually restack items. These machines can also be used to remove and replace broken pallets without unstacking the product.
  • Pallet swapping: Wood pallets can harbor chemicals or other contaminants from previous uses, which is a concern for industries with strict sanitary standards. For example, the food and pharmaceutical sectors often need to transfer incoming goods from wood shipping pallets to plastic hygienic pallets before they can be safely stored in clean rooms or other sanitary spaces. Inverters allow dock crews to exchange pallets quickly and efficiently without unpacking each shipment and restacking the goods on the new pallet. Conversely, inverters can transfer items from high-quality storage pallets to cheaper, expendable shipping pallets for distribution purposes.
  • Rotating large products: The versatility of pallet inverters makes them useful for handling more than just pallets. These machines can also rotate large, cumbersome items that are difficult to invert by hand. This is extremely useful in operations that require the product’s orientation to change for further processing, such as metal casting and foundry, steel stamping, or rolls.
  • Rotating large stacks of material: In addition to handling pallets and large items, pallet inverters can rotate heavy stacks of material such as sheets, paper boards, or laminated product manufacturing. This saves time and labor by allowing operators to invert the entire stack as a unit rather than rotating each individual item.

How Should I Decide What Pallet Inverter Is Best For My Application?

Selecting the best pallet inverter for a given operation requires careful consideration of the following factors:

  • What load sizes will I be handling? Consider the weight and dimensions of the loads you handle in your operation. You can estimate the ideal inverter height range for your application by adding a minimum of five inches to your largest pallet load. A pallet inverter with a standard height range is adequate for handling loads that are all similar in size and weight.
  • Do I need to handle a variety of different loads? If you will be handling loads with varying weights and dimensions, choose an inverter with a larger clamp range to accommodate larger loads, as well as small or partial loads.
  • What type of product will I be inverting? The durability or fragility of the product being handled will influence the best type of inverter for your operation. For delicate products, it is important to choose an inverter that offers the appropriate clamp pressure settings. 
  • How much product will be inverted per day? Consider the amount of usage the inverter will need to accommodate on a daily basis. To maximize efficiency and meet productivity demands, major manufacturers or distributors will likely require a heavy-duty inverter that can quickly and reliably invert large volumes of product. For smaller-scale operations with lighter loads, a low-duty inverter might be more economical.
  • How will my product be loaded into the inverter? Make sure you choose a pallet inverter that will accommodate your facility’s space requirements and easily integrate into your existing processes. Some inverters can be used as manually-operated, stand-alone machines, while others can be equipped with conveyors and other features for integration into automated production lines. 

Pallet Inverters from Air Technical Industries

Pallet inverters are highly specialized pieces of equipment that improve the efficiency of material-handling operations and facilitate a safer working environment for employees. At Air Technical Industries, we use advanced technologies and state-of-the-art equipment to design and manufacture pallet inverters and other material-handling solutions for a range of industries. Our Upender Inverter enables smooth, precise positioning or rotating of heavy pallets and other large items. Equipment features and options include:

  • Electromechanical rotation
  • Hydraulically operated clamping action
  • Available in 2,000, 4,000, 6,000, and 10,000 lb. capacities
  • Several platform size options, including:
    • 48″ x 48″ with a 50″ throat opening
    • 48″ x 72″ with a 52″ throat opening
    • 54″ x 96″ with a 66″ throat opening
  • Heavy-duty powered conveyors for automatic loading
  • Customizable PLC-controlled automatic cycle package available

To accommodate a range of load-handling requirements, we also offer a Mini Upender Inverter with a 250-pound capacity. We can also manufacture custom inverters with capacities of up to 50,000 pounds. Browse our selection of pallet inverters, upenders, and similar solutions to get started on your next material handling solution, or challenge us to let us help you choose the optimal equipment for your application.

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They want the opening on the bottom!

We are working with a manufacturer of adhesives and coatings. They are packaging their material in liners that fit inside 5 gallon pails. They set the liners in the pails under a filling station, fill up to the required weight, seal the liner, and then seal the pail. The pails are stacked on pallets to ship bulk orders. They came to us for assistance because their customer, for whatever reason, did not want the seal on the liner to be on top when they open the pail, they want it on the bottom.

What a conundrum! How to accommodate such a request? Of course you’d like to keep the customer happy, but is it that critical to have it just so? Maybe so! Maybe they’re dumping it out of the pail when they use it, and that puts the seal back on top. Maybe there is something unique in the customer’s application that requires it, or maybe they’re just being particular. Whatever the case is, our customer had to make this happen for their customer, and so that was an opportunity for us to provide a solution.

We custom-designed a small hopper attached to a rotary actuator, this enabled them to place the liner in the hopper, fill it and seal it, then place the upside down pail on top, roll it over 180° and TA-DAAA!! The seal was on the bottom and the pail was sealed and stacked on the pallet. It is one additional step, but it quickly and seamlessly integrated into the filling operation to minimize the impact on production time and efficiency for our customer.

Pail flipper ISO view

Did we mention it was located in a hazardous area? The entire system is pneumatically operated, run exclusively on shop air with a mini filter-regulator-lubricator installed directly on the frame of the device. In addition, pneumatically-operated clamping cylinders are used to retain the pail on the hopper while it is flipped over. When they returned for a new upgraded model, we outfit the frame with conveyors and a built-in scale to further integrate the pail flipper into their filling operation.

This is all the excitement we get to enjoy as a manufacturer of specialty-type material handling equipment. You may not have use for a cute little device like this, but if you find yourself faced with some awkward or challenging situation requiring lifting, handling, or positioning, just remember that we can help.

See some of our other exciting Projects, Contact Us or Challenge Us

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A Gripper is Usually NOT the Solution

In the business of designing and manufacturing specialty-type material handling equipment, we work with many customers doing a lot of interesting things. We are flexible and receptive to the requirements and desires of our customers and we never want to say “no”. It is a great benefit and service we offer that we are willing and able to accommodate unique design requirements and modify our products or design completely customized products for our customers and so we enjoy saying “yes we can” the majority of the time!

Over the course of 50 years doing this, we have learned a great many valuable lessons. We have found a lot of things that work, and quite a few that don’t work! One lesson that stands out is a special case of manipulator and gripper devices. A multi-axis manipulator with gripper is a unique device suited for applications where small parts need to be maneuvered easily and articulated into various positions. The manipulator itself can have up to 3-axes of motion: pitch, roll, and yaw. Utilizing only two of these axes is usually sufficient to achieve the positioning necessary and reduce cost, but it always depends on the particular application.

The gripper is the end effector that holds the part. It can take the form of a jaw gripper like what might typically come to mind when you picture “robotic gripper”, but it can also be a flat gripper with parallel jaws or an expanding coil ram gripper, a vacuum cup suction cup gripper, or a number of other possibilities. What we have found is that a complex design of a gripper such as these is actually cumbersome, over-complicated, and more often than not, completely unnecessary!

Nevertheless, many customers specifically ask for a gripper! The more and more we experience this, the more we realize that it is a psychological issue that creates this misconception. Didn’t see that coming? Stay with me here! We are all human, at least most of us, and we are born with these two hands and ten fingers and these are the tools we use to interact with the world. With this in mind, it actually makes perfect sense that when humans think about how they want to handle some parts or some heavy load, they tend to visualize it with their hands and how their fingers might grip and how their wrist and elbows might articulate it. I know, cognitive biases are crazy!

Armed with this knowledge (no pun intended), we can attempt to break this mind-set. We have such a diverse line of products to perform necessary operations in multiple ways. In most cases, a gripper is not actually the best way to accomplish these tasks. We are creative and resourceful and we can generally suggest more simple, economical, and safer methods for these handling or positioning operations. Now all we have to do is break that psychological barrier!!

Click here and Challenge Us to solve your lifting or handling project WITHOUT a gripper!

Click here to view our product line.

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Truck-Mounted or Mobile Knuckle Boom

The Truck Mounted Knuckle Krane was first manufactured in 1970. This hydraulic knuckle krane is available in 2000, 4000, and 6000 pound capacities with powered options and has a lift height of 18 ft.

This heavy-duty hydraulic truck mounted knuckle krane can revolve 360° on its vertical axis and the most common use is loading and unloading delivery trucks. Many times this equipment is used to provide maintenance tasks on other construction equipment. This unique knuckle boom retracts and folds with a telescopic boom , making it a small package that saves space. When deployed with the knuckle boom in near vertical position, it provides a high head room, and in horizontal position, telescoped out, provides a long reach. With the knuckle lowered, the boom can reach down to below the ground level. This unit is ideal for big, bulky, or awkward loads. It can reach over, beyond, and beneath its own base mount.

More recently in 2004, the Knuckle boom design was adapted to the Self-Propelled Reversible Boom Crane. Now the advantages of the knuckle boom design can be enjoyed on a mobile shop crane. The Reversible Boom Knuckle Krane (RBKK) offers utmost versatility for in-plant assembly, maintenance, and work positioning applications.

The Truck-Mounted Knuckle Crane is built of heavy duty welded steel construction for industrial or construction use. Many times cranes are used in assembly lines for heavy installations, machine loading, feeding, heat treating, forging, and most of the time for truck loading and unloading. This unit is an efficient piece of equipment at an affordable price.

It’s all in the knuckle!

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Need A Custom Unit To Complete Your Project? Call ATI

Air Technical Industries offers a fine, diversified line of over 2,500 standard product models which includes hydraulic lift tables, maintenance lifts, floor cranes, mobile cranes, fork truck attachments, jib and gantry cranes and manipulators that aid in plant maintenance, production efficiency, testing and assembly line support. If you require a handling or automation problem that cannot be solved by one of our standard products, call our experienced ergonomic advisers.

Since we are the MANUFACTURER of these products, we can modify or customize the product to meet your requirements. Our engineering personnel are highly skilled and experienced to develop functional equipment designs and efficiently produce techniques which make it possible to sell our products at fair prices. We are flexible, innovative, and creative, and have a sincere desire to help our customers. Challenge us to solve your everyday handling problems, . . .or your most unusual one. We are a one-stop shop for lifting equipment in the material handling industry.

At ATI we would like to be a part of the solution and do our best to help assist you with any request you may have for us. Air Technical Industries thrives on customized designs, with a 50+ year history built on tackling the projects that others have called “impossible.” Well, we pride ourselves on the “Challenge Us” form on our website where you can describe the lifting or handling application or pain point that you have, and we will evaluate and propose a solution tailored to your needs.

Try it today, Challenge Us!

To view unique projects we have done in the past, click here to “Look Where We’ve Been.”

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How to Improve Your Operation with Lift Equipment

Why is it so important to invest in lifting and handling equipment? You have a lot on your plate and are probably overloaded with projects, demands, and routines. Why should a lift assist, work positioning, or maintenance project be prioritized so highly on your list? Believe it or not, it’s because it will have a huge impact! Even something that seems like a minor issue offers a major savings of time and a short payback period.

Consider an application where two workers are needed to manually lift a large piece of material, this probably happens more than you think! By installing a lifting device to empower one worker to do the same task, the other worker is freed up for other more important tasks. If that worker is paid $15 per hour, that’s about $30,000 per year savings. If the lifting device costs $10,000, then the labor savings pays for the machine in only 4 months! Who gets ROI in months instead of years?!! YOU DO!

Another example that is less readily definable in easy dollars is an ergonomic work positioning application. If you implement a work positioning device for a worker to reduce the strain or fatigue of their task, this has many benefits. They will be able to “work smarter not harder” as the saying goes, they will feel good and be more productive and complete their task more quickly and with higher quality. You can put some numbers on this if you evaluate the cycle time and so forth, but that’s only one small piece of the equation. You may never know that this seemly minor improvement has prevented that worker from a serious injury. This becomes much more difficult to put a dollar figure on the lost time, worker’s compensation expense, and most importantly, the human factor of the long-term effect on that individual’s life. You may also have a difficult time putting a dollar figure on the morale of that worker, but it is not insignificant!

How do you take advantage of this tremendous opportunity? How do you decide which project or which area to focus on? Start with the pain points. Do you already have a bottleneck or a safety concern that is on the agenda? Ask the workers what would make their job easier. Ask them what tasks they dread or avoid. Next, call us or click Challenge Us on our website. Tell us all about it. We’ll offer a simple and effective solution. We may even have multiple solutions that can fit your large or small budget, we have ways to make it work for you!

Get started right away, another minute past is another dollar lost. We have standard, off-the-shelf models available with short lead times. We can custom design and manufacture a lift to fit your specific requirements. However you need it, we can accommodate, this is what we do every day and we are happy to do it.

Click here to view Products or Click here to Challenge Us

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Zero-Low Upender Positioner —– How One Product Can Increase Your Productivity Output!

Roughly twenty-five years ago, Air Technical Industries (ATI) announced the development of an exhilarating new two-sided ground level Zero-Low Upender Positioner. It was intended to offer easy roll-on loading, tilt an object from one sided position to another, and roll-off unloading at ground level. But the question posed “How can we use this device to manipulate an object to do whatever we wanted it to do?” Whatever we need it to do, whether it be rolling, turning, tilting, lifting, loading and unloading. That is when the company president, Mr. Pero Novak engineering the innovation of the ball-transfer application, by applying this single sheet of steel covered with ball bearing transfers on both sides of the upender to easily move and rotate an object without having to lift, remove or reload. It can accomplish 180° rollover, or position an item any-side up, all with only 90° tilt capability. The implementation of this one application can increase your productivity, increase employee morale and overall increase the output of your company. It is a very economical device and the innovation behind such a unique product was customer-driven all based on what the customer needed from us and what we were able to provide them.

Air Technical Industries (ATI) recently was able to assist a company in positioning a huge circular roll of material in the orientation they needed it and allowing it to be ready for the next stage in the process with minimal effort. ATI’s engineers were able to assist this customer in their challenge by creating a v-shaped back plate specifically to fit the roll the company had to manipulate. By titling the upender 90° the companies workers are able to manipulate the material from one position to another for easy transportation to the next station by either rolling it off of the table or using a forklift to harness the material, pick it up and take it to its next destination.

Any product can be easily tilted by using an ATI Zero-Low Upender Positioner which allows a product to sit upright on a retaining plate with one side against a platform wall. When the hydraulic cylinders are activated, the product is tilted 90° to lay on its side. Zero-Low Upender Positioners have less than an inch lowered height so that products can easily be loaded onto the retaining plate. The units come in capacities that range from 1,000 to 4,000 pounds standard, with platform sizes of 50 x 48 inches to 60 x 72 inches. The great advantage ATI has is that all of the products we offer can be modified to fit any requirements your project may require.

This solution is just an example of how ATI has engineered and designed innovative products to meet the difficult challenges of their customers, to ensure unique and top quality equipment. Should other customers have a need for a similar operation, ATI engineers can be relied on to step up to the plate.

Click here to review Past Projects that required unique innovation or click here to Challenge Us in solving your own handling demands.

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